Aimee+Shawn

When the Vegas Golden Knights took to the ice in 2017, the ride was incredible. An expansion team that lifted a city that just went through turmoil to nearly grasp the Stanley Cup in their first year. There was a belief that as soon as the Raiders relocated to Las Vegas – a relocation that was announced in 2017 – the Knights, in the 4th most popular league, would quickly recede in popularity to the Raiders in the most popular league.

In the words of the immortal Maury Povich: “that was a lie.”

According to a new study from NJOnlineGambling.com, it turns out Las Vegas is more obsessed with the Vegas Golden Knights than their NFL neighbors. The study used a mix of Google searches in the Las Vegas area and a survey, and the Knights took the crown as the most popular pro sports team in the state, as well as the Las Vegas area. Whether that has to do with the Raiders performance as of late, or the city not taking to a franchise that moved to the city versus being born here, the study doesn’t say.

The most sports obsessed city is…

The research also found something surprising. Of all the cities you’d consider the “most sports obsessed”, you might put Las Vegas at the top of the list. After all, with all the sports betting here it would make sense. Turns out it’s actually… Salt Lake City. Yes! Turns out the SLC searches for sports more per capita (and we mean WAY more) than any other of the 50 metro areas ranked. This isn’t the first time Utah has made a surprising splash on a list.

The most apathetic metro area? New York City. The home of the Yankees, Giants, Nets and about 19 other teams registered far below the rest of the pack per capita. Turns out all the investment bankers and food bloggers that moved there from points unknown aren’t big on sports.

So, rock on Golden Knights. Sure, it’s easier to get a season ticket now more than ever, but we know where Vegas’ loyalty lies.

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