There are a lot of restaurants out there, and then there is Frank Steele’s. Frank is the owner of Frankenson’s on South Maryland Parkway and has been open for a handful of months.

While his logo is hot fire, his business has been a bit cooler than that. Business has been a bit of a trickle to start, some days managing to crack $400 in sales. That’s not enough to keep the lights on forever. Considering starting this restaurant has been his life’s dream, there is a lot on the line.

Enter Keith Lee a/k/a @keith_lee125 on TikTok. He got a tip about the restaurant needing some support and instead of seeking him out to rake in thousands for a mention, he just tried the food and posted it on his TikTok.

@keith_lee125

Frankensons Pizzeria Taste test 💕 would you try it ? 💕 #foodcritic

♬ original sound - Keith Lee

One post, and things changed almost immediately

Needless to say, it got out of hand REALLY quickly. The struggling restaurant was all of a sudden getting inundated with business within hours. People in line for his lemon pepper wings, pizza and other specialties. When Keith returned to the restaurant to get some more wings, he saw the commotion. Frank was (after the customary east coast ribbing) eternally grateful for the new-found fame.

Frank, choking back tears, told KTNV “I sold more lemon pepper wings in the last two days than I have in the last four months”. He says he’s had people come in from all over to try his food. Cali to Iowa and everywhere in between. So far, his original review has over 30,000,000 views! Goes to show you the power of social media.

If you’re interested in sinking your teeth into something delicious, Frankenson’s is located at 8334 South Maryland Parkway, across from Desert Bloom Park between Windmill and Wigwam, right off the 215.

Frankensons

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