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Starbucks Making Fun Of Taylor Swift After Breakup

Author Aimee Thomas
Taylor Swift attends 'In Conversation With... Taylor Swift' during the 2022 Toronto International Film Festival at TIFF Bell Lightbox on September 09, 2022 in Toronto, Ontario. Joe Alwyn poses prior to a screening of "Stars At Noon" during the 60th New York Film Festival at Alice Tully Hall, Lincoln Center on October 02, 2022 in New York City.

I love coffee, therefore, I am a huge fan of Starbs. But they were taking a little bit of heat from Taylor Swift fans (aka Swifties) because of something they put on their menu after Taylor’s recent breakup with Joe Alwyn.

Some think that Starbucks is using Taylor Swift’s breakup with Joe Alwyn to sell coffee. And as a Taylor Swift fan myself, I can kind of see why her fans are upset but I don’t think they should be as outraged as they are. One Starbucks shop put specials on their menu with all of Taylor Swift’s ex’s representing a specific drink. And once they got word of the backlash they received they quickly took it down. No apology was given, but I also don’t think one was necessary.

One store posted a sign that read; “Which Taylor Swift ex are you?”

  • Harry Styles – Hot Vanilla Latte
  • Joe Jonas – Dragon drink
  • Taylor Lautner – Vanilla Sweet Cream Cold Foam
  • Jake Gyllenhaal – Decaf Americana
  • Joe Alwyn – Hot Chai with Oat Milk
  • Calvin Harris – Vanilla Bean Frappe
  • John Mayer – Dark Coffee
  • Tom Hiddleston – London Fog

Customers today are more aware and conscious of the brands they choose to associate themselves with these days. In a world where social media can make or break a brand, Starbucks may have missed the boat on this one. You don’t want to benefit from someone else’s heartbreak. It is important for brands to remember that they have a social and moral responsibility toward their customers. Swifties are trying to protect Taylor Swift because to them she is not just a celebrity, but also a role model for millions of young girls worldwide. Fans said using her break-up to sell coffee sets a bad example for young girls who look up to her. But I also don’t think Starbucks has a hard time selling coffee, to begin with. And their marketing team is one of the best if you ask me.

What are your thoughts?

Listen to Aimee+Shawn weekday mornings from 6-10 on 102.7 VGS

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Follow Aimee+Shawn on Instagram, Facebook, Twitter and TikTok!

 

Aimee Thomas is the morning show co-host of Aimee + Shawn on 102.7 VGS. She has been VGS since the birth of the station in 2022 and has been with Beasley Media Group for nine years doing mornings at various stations in the cluster. Before working in radio Aimee was a bartender at a local restaurant in Las Vegas when a local radio veteran thought she would be perfect in radio because of her crazy stories, knowledge of pop culture, and contagious laugh. Aimee loves writing about new recipes she creates in her kitchen, her favorite artists and actors, and being a mom of two boys.

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Author Aimee Thomas
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