People Believe Using Cash Means It Didn’t Happen
Hey, if you use cash it never happened, right? A new study done by the University of Notre Dame revealed that people tend to pay cash for things that are hard to justify. If you think about it it makes complete sense. Truly think about it. Have you ever done that?
Researcher Christopher Bechler says, “When a purchase is difficult to justify, like buying an overpriced bottle of water at the airport, cigarettes or candy, consumers pay with less-trackable methods, like cash, so they can eliminate the paper or electronic trail and ‘forget’ this guilty purchase.”
I have never felt this more than anything in my life.
I can not be the only one that feels that if you use cash it is automatically free. If I by chance have a $5 bill in my wallet (which doesn’t happen often) I decide… you know what? I deserve a Starbucks. So I go to Starbucks and get my coffee. If it’s under $5 then I use the cash that means it’s free. BUT if it’s $5.74 then I have to use my card and it ends up not being free. It sounds crazy but welcome to my world.
Why do I think this way? I have no idea. But Christopher goes on to say that “when a purchase is easy to justify, consumers have no problem paying with trackable methods like credit cards that create a paper or electronic trail.”
Researcher Christopher Bechler and his co-authors have all had that feeling as well. So I know I am not alone. So next time you get that feeling like you shouldn’t buy something just use cash adn then you never bought it at all.
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