Why You’re Paying More for Your Cup of Coffee… AGAIN
Imagine you’re walking into your favorite coffee shop, ready to order your go-to latte. Then you notice that the price has gone up… again! Maybe you’ve just chalked it up to inflation, but they say the truth is that there is a “coffee bean shortage” causing prices to rise. I never believe this. Why is there always a turkey shortage around Thanksgiving because of the bird flu? They just want to raise the prices because they know everyone will buy it. Who they is? I have no idea 😉
They say that the coffee bean shortage has been caused by extreme weather conditions, such as droughts and frosts, which have led to a decrease in the global coffee bean supply. They say that coffee demand has increased, with more people looking to caffeinate to stay productive while a lot of people have stayed working from home.
If there is anything I may believe it’s that many of the shops source their beans from small-scale farmers, who have been harder hit by the weather and pandemic disruptions. As a result, many specialty coffee shops are struggling to keep up with their usual demand, leading to price hikes. I get really frustrated with supply and demand sometimes.
While I know that coffee is pretty much always overpriced you can still find some good coffee that isn’t overpriced. I get my coffee every single morning at 7/11. I get a large 24oz blueberry coffee for $2.48 every day. IYKYK
Although there is no clear solution for everything going up in price on us, the coffee industry is working to overcome these challenges and ensure consumers can continue to enjoy their daily cup of joe. So, the next time you see a higher coffee price, make it at home and save about $40 a week.
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